In an era of sharp divisions in climate politics, both within the United States and internationally, Will Hackman, a climate advocate and political strategist, presents a compelling argument.
He posits that the climate movement requires a fresh approach to communication. This new language should move away from narratives of impending doom, feelings of guilt, and discussions of abstract global crises.
Instead, Hackman proposes framing climate issues through the lens of tangible concerns that resonate with individuals. This includes focusing on people’s everyday lives, their personal health, community safety, economic costs, and the well-being of their local areas.
Source: Mongabay